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| KPI | Objective |
|---|---|
| Organic Traffic | Increase relevant organic visitors |
| Keyword Rankings | Improve Google rankings |
| Organic Leads | Increase qualified travel enquiries |
| Organic Conversions | Generate bookings through SEO |
| CTR | Improve search-result click-through rate |
| Indexed Pages | Ensure important pages are properly indexed |
| Content Production | Maintain planned content calendar |
| Backlinks | Build quality, relevant backlinks |
| Existing Content | Improve performance of older pages |
| Content Engagement | Improve time spent and user engagement |
Content & SEO Specialist: 2–4 years of relevant experience.
Senior Content & SEO Specialist: 4–7+ years of experience with proven SEO results.
Experience in the travel, tourism, hotel, e-commerce or hospitality industry would be an advantage.
The ideal candidate should combine excellent writing ability with strong SEO knowledge and analytical thinking. They should understand that the objective is not simply to publish blogs or achieve Google rankings, but to create content that attracts the right travellers, generates enquiries and ultimately contributes to bookings and revenue.
Content & SEO Specialist → Digital Marketing Manager → Management
The role should work closely with the Google Ads Specialist, Sales Team, Website Developer and Travel Product/Operations Team so that SEO traffic can be converted into actual travel enquiries and bookings.
Fill in your information and attach your resume to apply for this opening.